Illustrations
Massimo Jatosti
“Dynamism is the lyrical conception of forms, interpreted in the infinite manifestation of their relativity between absolute motion and relative motion, between the environment and the object which come together to form the appearance of a whole: environment + object. It is the creation of a new form which expresses the relativity between weight and expansion, between rotation and revolution; here, in fact, we have life itself caught in a form which life has created in its infinite succession of events’.
Umberto Boccioni 1913 theories about Futurist works.
My choice to follow intuitions and spirit derives from the need to describe an increasingly dynamic and interconnected world; a style and a treatment expressing the concept of complexity.
Complexity, a concept I expressed when asked to represent the Italic human activities, through “visual quotations”, at an almost subliminal level, inspired by the works of the great masters of Italian art, from Francesco Borromini (true inspiration for the form) to Gianbologna, from Raffaello Sanzio to Giovan Battista Moroni.
My journey to describe the world of NUO is through dynamic lines, diverging, coming together, forming and manifesting the whole, a distinctive communicative approach echoing an authentic essence.
Massimo
Web design and development
Studio Earth